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Digital Marketing - Media Buy Intern

Digital Marketing - Media Buy Intern
Expanding access to quality higher education to make the world a better place

Throughout our worldwide network of higher education institutions, we share a mission to make quality higher education accessible and affordable so more students can pursue their dreams. It's a mission we believe will help make the world a better place.

Laureate's network institutions deliver professional-oriented programs in a wide range of disciplines that generate strong interest from students and provide attractive employment outcomes.

We believe in the power of education to transform lives and remain committed to making a positive, enduring impact in the communities we serve. When our students succeed, countries prosper and societies benefit.

Responsibilities:

  • Manage vendor reporting needs, with a focus on providing insights and analysis

  • Prioritize ad-hoc data requests and troubleshooting for our internal team members

  • Analyze the performance data and gathering actionable insights for future marketing efforts for the affiliates channel

  • Manage the insertion order process with suppliers in accordance with monthly, quarterly, and yearly plans.

  • Manages the contractual process with the suppliers and involves the legal counsel team when establishing new partnerships.

  • Executes campaigns go-live with affiliate vendors (from insertion order, to sharing assets, to creating codes in the system to track campaigns and to provide reporting, where applicable)

  • Aid Digital Marketing team in the development and execution of integrated digital marketing strategies

  • Ensure monthly accruals (from managed vendors) are completed in a timely manner

  • Research and suggest innovative ideas/avenues to reach our target market

  • Stay up-to-date with digital marketing trends and best practices

  • Learn the latest digital marketing platforms/tools

Qualifications:

  • Knowledge and passion for all things Digital Media; SEM, SEO, Display, Social Media, Analytics, CPL, CPM, CPC, CPE, etc.

  • Working effectively with people of differing cultures and backgrounds and developing and maintaining effective relationships with key stakeholders

  • Demonstrable ability to work independently and proactively under minimum supervision

  • Stress tolerant and able to handle and prioritize multiple projects at the same time and perform under tight deadlines

  • Ability to conduct critical analysis and identify key insights

  • Willingness to learn and be proactive

  • Good understanding and knowledge of Google Analytics and Google Tag Manager

  • Excellent problem-solving skills

  • High level of accuracy and attention to detail

  • Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel

  • Experience with Salesforce and Marketo is a plus

  • Certifications/qualifications in Analytics, AdWords or other key marketing platforms is a plus

  • Fluency in English. Other languages a plus

Job Title Digital Marketing - Media Buy Intern
Post Details
Employer's Website www.jobg8.com
Category
Job Classification Education
Job Type Permanent
Location Amsterdam, Netherlands
Key Words Digital Marketing - Media Buy Intern Expanding access to quality higher education to make the world