Digital Marketing - Media Buy Intern
Expanding access to quality higher education to make the world a better place
Throughout our worldwide network of higher education institutions, we share a mission to make quality higher education accessible and affordable so more students can pursue their dreams. It's a mission we believe will help make the world a better place.
Laureate's network institutions deliver professional-oriented programs in a wide range of disciplines that generate strong interest from students and provide attractive employment outcomes.
We believe in the power of education to transform lives and remain committed to making a positive, enduring impact in the communities we serve. When our students succeed, countries prosper and societies benefit.
Manage vendor reporting needs, with a focus on providing insights and analysis
Prioritize ad-hoc data requests and troubleshooting for our internal team members
Analyze the performance data and gathering actionable insights for future marketing efforts for the affiliates channel
Manage the insertion order process with suppliers in accordance with monthly, quarterly, and yearly plans.
Manages the contractual process with the suppliers and involves the legal counsel team when establishing new partnerships.
Executes campaigns go-live with affiliate vendors (from insertion order, to sharing assets, to creating codes in the system to track campaigns and to provide reporting, where applicable)
Aid Digital Marketing team in the development and execution of integrated digital marketing strategies
Ensure monthly accruals (from managed vendors) are completed in a timely manner
Research and suggest innovative ideas/avenues to reach our target market
Stay up-to-date with digital marketing trends and best practices
Learn the latest digital marketing platforms/tools
Knowledge and passion for all things Digital Media; SEM, SEO, Display, Social Media, Analytics, CPL, CPM, CPC, CPE, etc.
Working effectively with people of differing cultures and backgrounds and developing and maintaining effective relationships with key stakeholders
Demonstrable ability to work independently and proactively under minimum supervision
Stress tolerant and able to handle and prioritize multiple projects at the same time and perform under tight deadlines
Ability to conduct critical analysis and identify key insights
Willingness to learn and be proactive
Good understanding and knowledge of Google Analytics and Google Tag Manager
Excellent problem-solving skills
High level of accuracy and attention to detail
Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
Experience with Salesforce and Marketo is a plus
Certifications/qualifications in Analytics, AdWords or other key marketing platforms is a plus
Fluency in English. Other languages a plus
|Job Title||Digital Marketing - Media Buy Intern|
|Key Words||Digital Marketing - Media Buy Intern Expanding access to quality higher education to make the world|